With roots starting in 1832, Stroh began large scale liqueur and brandy manufacturing in Klagenfurt in 1857. The company was named after its founder, Boštijan Stroh, who started the beginnings of the small business in St. Paul (Carinthian Lavanttal). His widow, Maria Stroh, continued the business with production facilities at Karfreitstrasse 18 in Klagenfurt.[1] Located in the land-locked Austria–Hungary region, the company had no direct access to colonies in tropical regions with rum or easy access to rum importation. To make a rum-like product, the production at the time replaced the sugarcane molasses aroma with a mixture of flavorants and coloring added to alcohol from sugar beets, which came to be known as Inländer-Rum ("domestic rum"). This historic substitute created a distinctive product that smelled primarily of butterscotch and vanilla.[2] It became a regional specialty and favorite, later being awarded a gold medal at the 1900 Exposition Universelle in Paris.[3] Today Austrian rum is a true rum made from sugarcane by-products according to European Community regulations, while the typical Inländer flavor is provided by traditional essences. A product designation for Inländer rum is not standardised by the Codex Alimentarius Austriacus.